‘Fear’ was something that people dreaded earlier- in the past. But now a days people enjoy ‘fear’. People, especially youths and the younger generation voluntarily want to experience and live this feeling. Remember the mountain dew advertisement and its tagline- ‘Dar ke aage jeet hai’. Many have a knack for adventure sports, risky thrills and activities that fuel the adrenaline rush. Cliff jumping, river rafting on the rocky trails can be challenging and life threatening; but the young mass wants to experience this too. Be it in sports, hobbies, cinema, books or pranks- everything having the ‘fear’ element is popular.